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Internationalization Business Services

Our Internationalization business consulting services work with you to adapt your built software application or advise you in your concept phase. Our localization engineers and testers evaluate your software for international compatibility, addressing concerns such as layout, bi-directional placement, fonts, character encoding, date and time formats, currency symbols, and so on.

internationalization business

What is Internationalization (I18N)?

Internationalization, often abbreviated as I18N, refers to the process of designing and developing software applications in a way that makes them adaptable to various languages, cultures, and regions without requiring additional engineering. The goal of internationalization is to prepare your software for localization (L10N), ensuring that it can easily be translated and adjusted for specific global markets.


At PTIGlobal, our internationalization business consulting services aim to streamline this process for you, allowing your software to scale across borders seamlessly. Whether you are in the early concept phase or dealing with an existing application, our experts will identify and address common I18N challenges—such as supporting multiple character sets, adjusting user interface elements, and handling region-specific formats.

Key Elements of Internationalization

When it comes to I18N, many technical and design factors must be considered to ensure your product is global-ready. Our team of Localization engineers evaluates and enhances the following key aspects of your software:

Character Encoding
Ensuring your application supports a wide range of alphabets, such as Latin, Cyrillic, and Asian scripts, through Unicode encoding.
User Interface (UI) Layout
Modifying layouts to accommodate text expansion or contraction depending on language length, and ensuring complete bidirectional text support for right-to-left languages like Arabic.
Date, Time, and Number Formats
Adapting formats for regional differences in date, time, and number notation (e.g., DD/MM/YYYY vs. MM/DD/YYYY).
Currency Symbols
Supporting multiple currencies, which includes proper formatting and symbol placement.
Locale-Aware Functionality
Customizing functionalities such as sorting and searching based on the locale's alphabet or language rules.

By addressing these internationalization concerns, we make sure that your software is globally adaptable/adapted, laying the foundation for a smooth localization process.

Our Approach to Internationalization/Globalization

Our team uses a structured approach to provide internationalization business services that meet the unique needs of your product and your global vision. Here’s how we work:

We collaborate with your development team to assess your software’s current readiness for international markets. Whether you are starting from scratch or retrofitting an existing product, we guide you on best practices to ensure a smooth transition into new regions.

Our Localization engineers conduct an in-depth technical evaluation of your codebase, identifying potential issues such as hardcoded strings, date and time formatting, and layout concerns. We ensure your software adheres to I18N standards such as Unicode encoding and appropriate international conventions and is ready for localization.

Once the assessment is complete, we work with your team to make the necessary adjustments to your application. This includes enabling support for multiple languages, improving UI flexibility, and setting up proper locale handling.

After the development phase, our localization testers—who are native speakers of the target languages—perform extensive checks to ensure your software works flawlessly across different languages, regions, and cultures. By testing in their native languages, they ensure accurate translations, proper locale-specific formatting, and verify that no functionality is lost in translation, including smooth language switching and adaptation to regional standards.

As your business grows and you enter new markets, we provide ongoing support to maintain your software’s internationalization readiness. We help you address any new I18N challenges that arise with updates or new feature rollouts.

Support for Right-to-Left (RTL) and Left-to-Right (LTR) Languages

At PTIGlobal, our internationalization business services are designed to ensure your software seamlessly supports both right-to-left (RTL) and left-to-right (LTR) languages. Whether you’re targeting markets that use languages like Arabic and Hebrew, or more commonly spoken LTR languages like English and Spanish, we make sure your software can handle both text directions without compromising functionality or user experience. 

 

With the ability to support 30 languages on a daily basis, our localization engineers will adjust your user interface (UI) and functionality to accommodate the unique requirements of RTL languages, such as text alignment, menu structure, and navigation flow. This ensures that your application works flawlessly for users across a wide variety of language formats and regions.

Why Internationalization Business Consulting Matters for Your Business

As the global marketplace becomes increasingly interconnected and competitive, companies cannot afford to ignore international audiences. Expanding into new markets is more than just translating text; your software needs to work seamlessly for users in any part of the world. Here’s why internationalization business services are essential for your business:

Expand Your Market Reach
I18N allows you to enter new markets quickly by removing technical barriers to localization. Your product can reach large new customer bases in completely different parts of the world without needing significant redevelopment.
Enhance User Experience
A well-internationalized product delivers a smoother experience for users from different cultural and linguistic backgrounds, ensuring high engagement and customer satisfaction.
Cost and Time Efficiency
Building with internationalization in mind from the start reduces costly rework and enables faster localization into additional languages or regions as your business expands.
Compliance with Regional Standards
Different regions have specific standards for software applications, including accessibility and data formatting requirements. PTIGlobal’s internationalization services ensure that your product complies with all local requirements.

Our Proven Internationalization Expertise

Over the years, our team has encountered and solved numerous complex internationalization (I18N) challenges, including issues with zero-width characters that can disrupt software functionality when overlooked.


 For instance, we helped a client who faced significant setbacks due to improperly internationalized Excel files filled with non-translatable content.  Additionally, our expertise in managing Unicode characters, like zero-width spaces and non-joiners, has been instrumental in ensuring seamless text rendering across different languages and scripts. 


You can read more about these solutions and how we addressed zero-width character issues in our articles: How We Fixed an Internationalization Fail and The Beauty of Unicode Zero-Width Characters.

Ready to Globalize Your Business? Contact PTIGlobal Today!

Expanding your business into international markets requires more than just translation. By partnering with PTIGlobal for your internationalization business services, you can ensure your software is designed to meet the needs of users worldwide. Whether you’re preparing to enter new markets or need to retroactively internationalize your application, we have the expertise to help.


Contact us today to book a demo or to learn more about how we can make your software global-ready. Let’s work together to unlock the potential of your business on the international stage!

Frequently Asked Questions

What is internationalization (I18N) in software development?

Internationalization (I18N) is the process of designing and developing software so that it is prepared to accept different languages, regions, and cultural preferences without requiring major engineering changes. This includes handling character sets, UI layouts, and regional formats like dates, times, and currencies.

Internationalization focuses on preparing your software to support multiple languages and regions, while localization (L10N) is the process of translating and customizing your software for a specific market. Internationalization creates the technical foundation for easy and efficient localization.

Any industry with a digital product or service can benefit from internationalization, especially those looking to enter global markets. This includes e-commerce, software development, gaming, finance, healthcare, and education, among others.

The cost of internationalization consulting depends on the scope and complexity of your project. PTIGlobal offers custom solutions tailored to your specific needs. Contact us for a consultation and pricing estimate based on your unique requirements.

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