How does transcreation differ from translation?

Transcreation is the recasting of an idea or a feeling into an entirely different culture – and accomplishing it linguistically. It generally deals with original content that is more creative than informative or straight forward. It’s a transformative process designed to evoke the same response in your target audience as it does in those who experience your original copy.

There is always inventiveness and solution-finding involved on the part of the linguist, and often entails working hand-in-hand with your marketing divisions. Such direct collaboration enhances your process and makes your message stand out.